Many people started a new business in the last year and are seeking some quick ways to increase their brand’s visibility. A cost-effective way to get the word out about your business is custom t-shirt printing.

Wearing a custom t-shirt is like being a walking business card or billboard for your organization. YYou can utilize t-shirt printing as a way to convey what your business is about and generate interest in your brand. Here are just a few reasons to consider creating custom apparel for your business.

Build Brand Awareness

Custom t-shirts allow you to print your tagline, logo, or even a turn of phrase that will allow your business to stick in the minds of potential customers. Even better, these t-shirts can be adapted to various situations.

For example, a law firm can create custom t-shirts for charitable 5K race that says “If lawyering were easy, they’d call it a 5K” — a funny comparison of the shortest charity race and the lengthy process of becoming an attorney. Alternatively, a barbeque restaurant might give its servers shirts that say, “Be sure the fingers you’re licking are your own,” hence making a saucy joke about just how delicious the food is. Another great example? Your garden center might create t-shirts for staff that read,”Get your hands dirty with us!”

With the custom t-shirt printing market expected to reach a value of $6.9 billion by 2027, you can be sure to get a competitive rate on your company shirts.

Boost Your Company Culture

Having all your employees wearing custom t-shirts can really help build a strong sense of unity and encourage staff to work together to get through the busy spells with some humor. By providing shirts to your staff, you are also reducing divisions that may arise with generational differences in what is considered professional attire. As many businesses have switched from formal business attire to casual attire, this takes the guesswork out of one’s wardrobe. You can use t-shirt printing as a way to instill a near-uniform while relaxing your company dress code.

Get More Out of Advertising

Whether you give custom shirts away at community events or you send some to your friends and family, t-shirt printing allows you to stretch your advertising budget. Rather than rely on print ads that run only a limited time or digital ads that cost you money every time someone clicks, your shirts will be worn over and over — and each time someone sees them out in the wild, you’ll be able to boost your brand perception without having to pay extra. In some ways, this kind of advertising is even better than a billboard because it seems so natural!

If you’re looking to try t-shirt printing for your business, we have the supplies to get you started. For more information, contact us today.